Clear Channel Layoffs: When Radio becomes property and not about product

…people don’t matter and radio goes to shit.

The announcement of Clear Channel Radio canning 1850 jobs across it’s radio, outdoor and corporate divisions didn’t come as a real surprise. Since Clear Channel is the largest conglomerate of radio stations in America it will be certain that many of my friends in radio will be losing there job.

Mark Mays can blame the economy all he wants but “Radio” and the way that Clear Channel plays “Radio” is what is bringing financial collapse to the Radio Giant. Quality broadcasting is gone. One thing that large corporations don’t understand is that most of the money is made locally and there are no more local radio personalities. Everything is voice over and stretching the already exhausted talent to 20 other markets to save money doesn’t create the fan base needed to attract people to listen.  I’d rather listen to my iPod or internet radio.  Some of my friends will disagree with me but i believe that terrestrial radio is going to die a slow painful death…unless they create a reason for people to listen in.

I told a friend that there was going to be a huge corporate backlash two years ago. No one believed that it would happen but there were more and more lay offs and the on air jobs were given to hacks that probably couldn’t get a job on college radio.

I feel sorry for the mediocre talent in the market right now that are losing their jobs because there really is no place else for them to go. There’s only room for a couple of “cheesy” announcer types for used car commercials.

Mark my words and bookmark this page. The idiots at the top of the corporate food chain will finally realize that they have to bring Radio back to the locals and then the locals will begin to give back to Radio…with their wallets.

AmericanForest.org has got to be the dumbest non-profit I’ve seen

This is stupidity beyond the usual stupidity that I encounter. American Forest is a non-profit organization who’s cause is basically saving the forests of America. I would hope that within those forests the people at AmericanForest.org would know that there are “trees” that make up most of the forests we have here in America. Not a hard concept to grasp especially when you’re in the business of saving forests… I would hope…but that hope was dashed one day when a friend of mine who supports American Forest received a “postcard” form them asking for him to donate money to help save the forests…and that every dollar helps plant a tree.

Did you read this correctly? A postcard was sent to my friends home…not on recycled paper but on a glossy stock made from the very trees his money is supposedly helping to save. This absolutely confused the shit out of me. How is it possible that an organization that is raising money to save the forests and I guess the trees in those forests would send a “postcard” made from the very trees they are protecting. It’s like asking a pedophile to go door to door raising money to protect children from child abuse and molestation. Give me a friggin’ break!

“American Forests works to protect, restore and enhance the natural capital of trees and forests.” is the tagline and I guess mission of this organization.

It doesn’t take long to see that the organization doesn’t care how many tree’s it cuts down and uses for paper products because their website shows all sorts of tree by products such as; calendars, an American Forest Magazine, and precious American Forest “note cards”…but remember…”Every $1.00 Plants a Tree.”

Have supporters been so naive that they didn’t realize that this organization is taking money from them and damaging the very same forests they are bound to protect.

Watch my video to about the whole situation.

When did toilet paper remnants on your ass become such a problem

When it comes to marketing I know that finding a niche for you product is essential but I think the advertising company that P & G uses for the creative on their Charmin bathroom tissue may have lost it’s collective mind.

I remember when Charmin was squeezable soft with Mr. Wipple and his merry band of housewives that paraded by and that was something to promote…Charmin’s bathroom tissue was soft on your ass when you needed to wipe it. Pretty strong promotion.

I bought Charmin because I thought it was softer than all the rest.

If you watch the news like I do in the morning you are bombarded with this idiotic cartoon of a father bear coaching his little boy bear at football and when the father bear goes to take the hike from his son, he’s appalled to see that there are pieces of toilet tissue on his son’s ass.

Since when has toilet tissue particles on children’s bottoms become such an agonizing problem that the issue needs to be addressed by P & G and that Charmin Bathroom Tissue was going to be it’s champion.

I don’t think I have ever witnessed my toilet paper falling apart when I was wiping my ass even when I was down to a single sheet and I had to ration it.

I believe that the minds at P & G and Charmin’s “Brand Managers” can come up with a better reason to buy their product than “it doesn’t leave pieces of tissue behind on your behind”

Enjoy this video of the Charmin Bear Commercial in all it’s stupidity.

The Worst Hosting Platform Known to Man…and the internet

If you where wondering what the worst hosting platform was for installing a Word Press or really any web platform. It is definitely http://site5.com.

I have one client that decided it was a good idea to go with one of these “cheapy” web hosting companies and it has turned out to be the biggest nightmare i have ever experienced.

they have so many default or basic file folders added to the directory that it makes them look stupid.

I finally was able to gain access via FTP after 4 “support” e-mails and they never really answered my questions. It was weird.

So I uploaded Word Press 2.7 into the public_html folder and configured the config.php file and went to install the blog and…nothing.

All it keep saying was “website not found”. Here’s the deal…if you design a hosting site, it needs to make installing Word Press easy not hard! Or else you will be out of business…sooner than later.

Site5.com…get your shit together or…go out of business…I really don’t care which