When did toilet paper remnants on your ass become such a problem
January 11, 2009 by admin
Filed under Corporate Stupidity, Just Another Rocco Rant, Stupid Things I See
When it comes to marketing I know that finding a niche for you product is essential but I think the advertising company that P & G uses for the creative on their Charmin bathroom tissue may have lost it’s collective mind.
I remember when Charmin was squeezable soft with Mr. Wipple and his merry band of housewives that paraded by and that was something to promote…Charmin’s bathroom tissue was soft on your ass when you needed to wipe it. Pretty strong promotion.
I bought Charmin because I thought it was softer than all the rest.
If you watch the news like I do in the morning you are bombarded with this idiotic cartoon of a father bear coaching his little boy bear at football and when the father bear goes to take the hike from his son, he’s appalled to see that there are pieces of toilet tissue on his son’s ass.
Since when has toilet tissue particles on children’s bottoms become such an agonizing problem that the issue needs to be addressed by P & G and that Charmin Bathroom Tissue was going to be it’s champion.
I don’t think I have ever witnessed my toilet paper falling apart when I was wiping my ass even when I was down to a single sheet and I had to ration it.
I believe that the minds at P & G and Charmin’s “Brand Managers” can come up with a better reason to buy their product than “it doesn’t leave pieces of tissue behind on your behind”
Enjoy this video of the Charmin Bear Commercial in all it’s stupidity.
I used to do some product testing for P&G, growing up in a P&G family (Dad worked for them, and was a contractor for years after — he and his team “invented” the Swiffer, actually). I think I’d be too embarrassed to (then & now) to say that dingleberries were a point of concern when it came to deciding which shit tickets to purchase.